At The Umstead Hotel & Spa, we are dedicated to protecting your privacy and safeguarding any personally identifiable information you provide to us. We have provided this Privacy Statement to describe what information we collect, how we use it and what choices you have with respect to that information. The information we collect: When you place a reservation The Umstead Hotel & Spa collects information about our guests and visitors to our web site so that we can provide an experience that is responsive to our guests' and visitors' needs. Information may be collected in any of the following ways: The information we collect may include the following: To ensure an optimal experience for our guests, we may also request information about your room preferences, the names of those traveling with you, leisure interests, and any additional information needed to fulfill special requests or other specific needs. Our web sites do not intentionally solicit or collect personal information about children under the age of 13. If you are under 13 and would like to use our web site, please ask a parent or guardian for assistance. |
|
Web Server Logs In the process of administering this site, we maintain and track usage through Web server logs. Web server logs provide information such as what types of browsers are accessing our site, what pages receive high traffic, and the times of day our servers experience significant load. We use this information to improve the content and navigation features of our site. Anonymized or aggregated forms of this data may be used to identify future features and functions to develop for the site and to provide better customer service. |
|
|
Web Server Logs In the process of administering this site, we maintain and track usage through Web server logs. Web server logs provide information such as what types of browsers are accessing our site, what pages receive high traffic, and the times of day our servers experience significant load. We use this information to improve the content and navigation features of our site. Anonymized or aggregated forms of this data may be used to identify future features and functions to develop for the site and to provide better customer service. |
|
|
Cookies There are various technologies, including one called "cookies," which can be used to provide tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. Some of our web pages use cookies or other technologies so that we can better serve you when you return to our site. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. For more information, please refer to user information provided with your Web browser. |
|
|
Web Beacons Some of our Web pages and HTML-formatted e-mail use Web beacons in conjunction with cookies to compile aggregate statistics about web site usage. A Web beacon is an electronic image, called a single-pixel (1x1) or clear GIF. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page view and a description of the page where the Web beacon is placed. You may render some Web beacons unusable by rejecting their associated cookies. |
|
|
Personalized URL Links and Personalized Message Content Occasionally, we may create a unique web URL link for certain visitors. If you visit one of these sites, you may find forms that are already filled out with your name, or other types of information you have previously indicated an interest in, based on information you have given us before. We may also personalize the content of newsletters, e-mail offers or invitations based on topics in which you have previously indicated an interest. We collect information about how you consume this type of personalized information in order to help us provide you with other information that is better tailored to your interests. If you choose to visit one of these personalized web URL links, you are agreeing to allow us to collect information about your visits and also to associate that information with other information about you and your relationship with us. If you do not wish your information to be used in this way, do not accept the invitation to visit these sites. If you decided that you want to fine-tune the information that The Umstead is providing to you, we invite you to update your Umstead Profile by contacting guestservices@TheUmstead.com. |
|
|
How we use it We will use the information you provide in the following ways: |
|
|
Choice We may contact you via e-mail, telephone or postal mail with special offers, news about upcoming events, surveys or other information that may be of interest to you. If at any time, you wish to stop receiving marketing communications from us, you may contact us at guestservices@theumstead.com to change your communication preferences or to decline future communication. Our newsletters and e-mails include unsubscribe links and an opt-out mechanism for your convenience. |
|
|
Processing and Disclosure In the course of processing your information, it may be necessary to share your personally identifiable information with third party service providers located in the United States and throughout the world for purposes related to those described above. Situations in which we may disclose your information to others include: If information is shared as mentioned above, we will limit the scope of information disclosed to the minimum necessary to perform the specific function. Unless otherwise precluded by legal process, we require third parties to protect your personally identifiable information and comply with applicable privacy laws and regulations. The Umstead will not sell, rent, or lease to others your personally identifiable information. |
|
|
Security The Umstead is concerned about the security of your information. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, we have put in place reasonable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use encryption technology when collecting or transferring sensitive data such as credit card information. Credit card numbers are used only for processing payment and are not used for other purposes. |
|
|
External Links Links to third-party web sites from this web site are provided solely as a convenience to you. If you use these links, you will leave this site. We have not reviewed these third-party sites and do not control them. The Umstead does not assume responsibility for any of these sites, their content, or their privacy policies. The Umstead does not endorse or make any representations about these sites or any information or other products or materials found there.If you decide to access any of the third-party sites linked to this site, you do so at your own risk. |
|
|
Changes to this Statement The Umstead may amend this Privacy Statement from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests and service providers. Updated versions will be posted to our web site and date stamped so that you are always aware of when the Privacy Statement was last updated. |
|
|
Contact Us Should you have comments or questions about this Privacy Statement, you may e-mail us at: guestservices@TheUmstead.com. You may contact us via postal mail at the following address: |
|
|
